"The new lightness of being"
Kronotex presents a new product and design collection for demanding floor designs

"At Domotex 2008, we will be presenting our ‘FLOORS FOR LIVING’ in a unique variety of new patterns, surfaces and compositions", announced Martin Prager, head of Kronotex GmbH & Co. KG, prior to the trade fair presentation. "In our proven standard programmes alone, we already offer over 90 different looks for individual room designs, to which we have also added exotic novelties such as 'Snakewood', 'Wengé Gabun' or 'Hacienda Eiche'. In addition, we are offering completely new product lines such as "Real Stone", "Ocean" and "Colorado - GLAMOUR" as well as the avant-garde "Design Collection", which will surely draw considerable attention. All in all, we hope to offer our customers new impulses for room design with the diverse assortment of our products. Floors should be fun and inspire anew each day – that's true for private living areas as well as for commercial use."

Under the motto "The new lightness of being", which Kronotex products also impressively convey with their new market appearance, the experienced producers offer an optimal solution for high quality floor coverings for all tastes. Equal consideration is given to the wishes of their demanding international customers as well as the requirements of cost-conscious smart shoppers and young design-oriented target groups.

"Life can be so beautiful" – this is also conveyed by the new marketing appearance of FLOORS FOR LIVING. And the demonstrated diversity, from the top seller "Dynamic" to the ultra-long "Mammut" panelling, keeps what it promises. Beyond the abundance of classical decor, a good dozen completely new designs capture the imagination with a unique aesthetic. Aficionados of identical wood structures and silky-smooth surfaces can enjoy the same cost benefits as those with extravagant tastes, whose decor corresponds to the sensation stimulating "Zwetschge Astoria" or the exotic "Snakewood".

Common to all products is the absolute high quality of the processed materials and the simple, reliable installation method. This includes the convenient "Clic2Clic" process, carefully milled V-grooves and a logically thought-out accessory programme. Whether the new flooring is to fulfil the normal requirements of living areas or the extreme requirements of industrial environments, FLOORS FOR LIVING provides the perfect solution for every need.

The valued Kronotex product spectrum is now enhanced with four completely new and exciting design concepts. Inspired from current residential design trends, these collections will grow with the customers' wishes in coming years and will be enhanced step by step.

With the product line "Ocean", Kronotex now offers a complete ship deck collection that not only is suitable as wood panelling for ships and yachts, but also for installation in moist areas. The lengthwise joints of the individual panels with integrated black stripes create a particularly pleasant appearance and hygienically seal the surface against dust or the penetration of moisture. If this has piqued your interest, you should also take a look at the second design collection from Kronotex.

Because, first and foremost, the new "Colorado-Glamour" series is concerned with the classic beauty of precious materials. The new term "High Gloss Flooring" stands for three extraordinarily glamorous designs that offer a special type of high class ambience with a total of 14 different decors. By means of a new type of electron beam-hardened lacquer coating, the panels are convincing with their overwhelming elegant shine of marble, exclusive natural stone or luxurious precious woods. That the manufacturing process optimised by Kronotex additionally guarantees the highest insensitivity to light, high scratch and abrasion resistance and absolute dust and bacteria-proof surfaces is nearly a matter of course in the splendour of the offerings. In a second step, the "Colorado" series will be extended with a matte finish (natural shine) decor.

Completely different but no less spectacular are the surface designs of the 'real stone' natural stone veneer product line that will be first introduced as a product sampling at the Domotex 2008 trade fair.
"We want to find out whether our new idea of employing wafer-thin, cleavable slate rock veneer as an interesting floor design actually meets the tastes and expectations of our customers, explained Uwe Petzold, Marketing Manager of the new flooring innovation of the KRONO GRUPPE SCHWEIZ. "With our 'real stone' products, we enhance the flooring world with a completely new element: real stone which, due to our processing system, can be installed as easily as all classic flooring materials in our company." With their raw cleaved surfaces and the fascinating colours of natural minerals, the 1 and 2-mm thin stone veneer layers create a completely new tactile and visual experience of space. Each floor is exclusively unique. Because 'real stone' is classified as "suitable for moist environments", its range of use is additionally expanded.

Equally unique in the FLOORS FOR LIVING programme is the dew-fresh "Design Collection" with the "Paloma", "Fengshui-Stone" and "Bambino" decor lines. Two floral patterns that play with dreamlike art nouveau motifs in light-dark contrasts are just as impressive as the blank pebble pattern of "Fengshui-Stone" that is reminiscent of a dreamy walk along the shore. And those who finally want to offer their children a cheerful floor, the favourite play surface of all "bambinos", can now choose between a pink or light blue design variant. Continuing the idea from Kronotex, in future, individual motifs based on digital images can be transformed into space-filling flooring designs. It will be interesting to see creative customers will come up with in the design of their kitchens, living rooms or hallways.

A full programme, a fresh look and the "new lightness of being“ – at the Domotex exhibition area of KRONO GRUPPE SCHWEIZ in Hall 7, Booth C44, not only offers the chance to discover the impressive variety of products and designs.

Trade visitors and the general public will also be able to obtain insight into the world of digital printing. For Kronotex, there is no doubt that completely new dimensions of individual flooring designs are possible with innovative technology – without making concessions regarding proven quality and usage standards.

"Our collections are lively and need to constantly change in order to adapt to current customer wishes and design trends. At Domotex, we wish to show how we will improve on established technology and incorporate something new in our existing range of goods. We are looking forward to being able to discuss fresh market ideas directly with our customers and are convinced that we will obtain valuable new impulses for our future work," explained Uwe Petzold regarding the attempts of the company.

Those who wish to be specially informed by Kronotex and/or the KRONO GRUPPE SCHWEIZ regarding the new offerings and services, can expect a "lustrous trade fair surprise".

Kronotex FLOORS FOR LIVING - see, hear and feel the difference. We are looking forward to an mutually eventful trade fair from 12 to 15 January 2008, at Domotex 2008 in Hanover, Hall 7, Booth C44. We welcome you in advance!


Contact:

Uwe Petzold, Head of Marketing
Tel: +49 (0)33962/69-163
Fax +49 (0)33962/69-380
uwe.petzold@kronotex.de

KRONOTEX GmbH & CO. KG,
Wittstocker Chaussee 1, 16909 Heiligengrabe, Germany



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